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    <loc>https://www.itsprdarlings.com/episodes/navigating-the-nuanced-world-of-modern-media-relations-a-live-panel-at-the-pub-with-leading-qld-journos-dl34k</loc>
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      <image:title>EPISODES - Navigating the nuanced world of modern media relations: A live panel at the pub with leading Qld journos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EPISODES - Navigating the nuanced world of modern media relations: A live panel at the pub with leading Qld journos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EPISODES - Navigating the nuanced world of modern media relations: A live panel at the pub with leading Qld journos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/exploring-the-evolving-formula-of-brekky-tv-with-channel-nines-joshua-del-pozo</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-24</lastmod>
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      <image:title>EPISODES - Exploring the evolving formula of brekky TV with Channel Nine’s Joshua Del Pozo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.itsprdarlings.com/episodes/bright-or-bleak-threatening-or-thrilling-public-address-founder-and-mumbrella-voted-pr-professional-of-the-year-gets-honest-about-the-future-of-comms-and-media</loc>
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    <lastmod>2023-09-17</lastmod>
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      <image:title>EPISODES - Bright or bleak? Threatening or thrilling? Public Address Founder and Mumbrella-voted “PR Professional of the Year” gets honest about the future of comms and media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/humanising-tech-with-the-australians-david-swan</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-12</lastmod>
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      <image:title>EPISODES - Humanising tech with The Australian’s David Swan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/making-the-most-of-the-spotlight-in-conversation-with-today-shows-jessica-ridley</loc>
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    <lastmod>2023-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1653805424276-4MKTHQWQ9XM0NDRVZQO4/Jessica+Ridley%2C+It%27s+PR+Darlings%2C+Mumbrella%2C+Greer+Quinn%2C+Jo+Stone%2C+Media+Training%2C+Today+Show.jpg</image:loc>
      <image:title>EPISODES - Making the most of the spotlight: In conversation with Today Show's Jessica Ridley - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EPISODES - Making the most of the spotlight: In conversation with Today Show's Jessica Ridley - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/deep-dive-into-australias-rapidly-changing-media-and-communications-landscape</loc>
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    <lastmod>2022-04-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1650787881055-XE14NQIG2FVMVBVJPNGU/Amrita-Sidhu%2C+It%27s+PR+Darlings%2C+Medianet%2C+Greer+Quinn%2C+Jo+Stone%2C+Forward+Communications%2C+Public+Relations%2C+Top+PR+Company+in+Australia%2C+Best+Podcast+in+Australia%2C+Media+Podcast%2C+PR+podcast%2C+Season+three.jpeg</image:loc>
      <image:title>EPISODES - Deep dive into Australia’s rapidly changing media and communications landscape with Medianet’s Amrita Sidhu - Make it stand out</image:title>
      <image:caption>Amrita Sidhu, Director of Media Intelligence, Medianet and Mediaverse</image:caption>
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      <image:title>EPISODES - Deep dive into Australia’s rapidly changing media and communications landscape with Medianet’s Amrita Sidhu</image:title>
      <image:caption>“An embargo should be theoretically 100 per cent always abided by,” Amrita says.</image:caption>
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      <image:title>EPISODES - Deep dive into Australia’s rapidly changing media and communications landscape with Medianet’s Amrita Sidhu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/oe3r1lflz7lgxbjhdljjh1fs98j5qz</loc>
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    <priority>0.5</priority>
    <lastmod>2022-04-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1648870436403-Q4OIZQSHLE8GOW3W7DHD/Lisa+Millar%2C+It%27s+PR+Darlings%2C+Greer+Quinn%2C+Jo+Stone%2C+ABC%2C+ABC+News+Breakfast%2C+Media%2C+PR%2C+Public+Relations%2C+Journalism%2C+Live+TV%2C+publicity%2C+Forward+Communications%2C+Sticks+and+Stones+PR.jpg</image:loc>
      <image:title>EPISODES - Lisa Millar unpacks what ABC News Breakfast looks for in a story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/move-over-quirky-hello-seo</loc>
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    <lastmod>2022-03-22</lastmod>
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      <image:title>EPISODES - Move over quirky, hello SEO</image:title>
      <image:caption>“If it’s a question we’re asking, it’s usually something Australia is asking,” Oli explains.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/medianetcrisiscommsonlinewebinar</loc>
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    <lastmod>2022-04-25</lastmod>
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      <image:title>EPISODES - Crisis Communication checklist and online training: Medianet X IPRD checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1650843768527-YXMC5TGXM4WJXFF7I2UT/Crisis+communications+online+training%2C+corporate+affairs%2C+public+relations%2C+pr%2C+covid%2C+issues+management%2C+crisis%2C+It%27s+PR+Darlings%2C+PR+trainers%2C+Public+Relations+Training%2C+Public+Relations+Workshop%2C+Greer+Quinn%2C+Jo+Stone%2C+Crisis+Comms+Plan%2C+Download+a+crisis+communications+plan.png</image:loc>
      <image:title>EPISODES - Crisis Communication checklist and online training: Medianet X IPRD checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.itsprdarlings.com/episodes/wrapping-up-season-two-a-shameless-plug-for-medianet-x-iprd-crisis-comms-webinar</loc>
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    <priority>0.5</priority>
    <lastmod>2021-12-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1631768088161-T31A2WWL523WQX6ZYIK8/Bec+Wilson%2C+Starts+at+60%2C+It%27s+PR+Darlings%2C+Sticks+and+Stones+PR%2C+Jo+Stone%2C+Greer+Quinn%2C+Forward+Communications%2C+Internal+Communications.jpeg</image:loc>
      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar - Zeroing in on over 60s</image:title>
      <image:caption>“This consumer is 50 per cent of private wealth in Australia. Ninety-four per cent do research online before making significant purchases. Fifty-five per cent of all leisure travel spending is in this category normally. And that's got pent-up demand written all over it.” -Rebecca Wilson, Founder, Starts at 60</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1631768397501-6LJYVJJJ42DB0KFRPBPR/It%27s+PR+Darlings%2C+Medianet%2C+Greer+Quinn%2C+Jo+Stone%2C+Media%2C+Communications%2C+Crisis+Communications.jpeg</image:loc>
      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1631766549056-1J3X6VN6ZFXPPVPHU9IB/1.0+It%27s+PR+Darlings+Social+Banner.png</image:loc>
      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar</image:title>
      <image:caption>Content is everything, and storytelling is everything, to us as a brand. What they [influencers] create that we're able to repost is just as important as the reach that they have. It's about getting good content as much as it is about them providing it on their own channels. -Mel Carrero, Marketing Manager, Spell</image:caption>
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      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar</image:title>
      <image:caption>“I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause.” - Daniel Doody, Roving Reporter, Studio 10</image:caption>
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      <image:title>EPISODES - Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar</image:title>
      <image:caption>“We're fighting the same battle that every news outlet across Australia is fighting, which is that there could be 110 terrific stories to cover on any one day, but resourcing means that we can't get to all of them.” - Andrew Drummond, Editor, Australian Associated Press</image:caption>
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  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/targeting-boomers-and-doing-more-than-okay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1630202568232-ONFTP52YT65VM1K17HFS/Rebecca+Wilson%2C+Starts+at+60%2C+It%27s+PR+Darlings%2C+Greer+Quinn%2C+Jo+Stone%2C+Public+Relations%2C+Corporate+Communications%2C+Content+marketing.jpeg</image:loc>
      <image:title>EPISODES - Targeting boomers and doing more than okay - Curating conversations</image:title>
      <image:caption>“We in fact know that we play a role in building and driving a voice for over-sixties, but that we have to be there for the marketers and the brands that speak to them as well,” Rebecca says. “We have to get the right goals and achievements for those brands. So our job is to sit between the consumers and the brands and curate a conversation.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1630202424653-GSVXDQ9NI8BFNV9V1W0V/Starts+at+60%2C+Media+Training%2C+Greer+Quinn%2C+Jo+Stone%2C+Corporate+Communications%2C+Forwards+Communications%2C+Forward+Comms%2C+Sticks+and+Stones%2C+Public+Relations%2C+PR%2C+journalist.jpeg</image:loc>
      <image:title>EPISODES - Targeting boomers and doing more than okay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/at-home-with-magazine-superstar-kelly-baker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1624229537703-WPP6HB49FX4XSWXP15AU/At+Home%2C+Kelly+Baker%2C+Its+PR+Darlings%2C+Greer+Quinn%2C+Jo+Stone%2C+Forward+Communications%2C+Sticks+and+Stones%2C+Public+Relations%2C+Property+PR%2C+Journalist%2C+Publicist%2C+Gold+Coast+PR+Agency%2C+Brisbane+PR+Agency%2C+Editorial%2C+Podcast+Producer%2C+Writer%2C+Corporate+Communications.JPG</image:loc>
      <image:title>EPISODES - At Home with magazine maven Kelly Baker</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1624088251220-SPFQILBGS2O1A0UJH436/Editor+of+At+Home+Kelly+Baker+chats+with+It%27s+PR+Darlings+Greer+Quinn+and+Jo+Stone.</image:loc>
      <image:title>EPISODES - At Home with magazine maven Kelly Baker - But just because it’s magazine-style, doesn’t mean it’s not anchored on the principles that govern all media: news values.</image:title>
      <image:caption>“It's news-based lifestyle,” Kelly says. “It's not just pretty houses that we happen to stumble across that we like. Everything is tied back to a ‘newsy’ hook.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1624152196548-3OHF9SJ2BHXFW0X9G7C6/At+Home+with+Kelly+Baker+Newscorp+It%27s+PR+Darlings+Greer+Quinn+Forward+Communications.PNG</image:loc>
      <image:title>EPISODES - At Home with magazine maven Kelly Baker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1624086973695-NYO1FKSG49H0ARFE6ZRE/4D45EF1A-ABBD-4E1F-9DBA-EF3F03FAD3B4.PNG</image:loc>
      <image:title>EPISODES - At Home with magazine maven Kelly Baker</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/reporting-when-the-stakes-are-high-journalist-daniel-doody-shares-his-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1622956384761-8T5B13ZNCBF9DEH424N4/Daniel+Doody+Studio+10.jpg</image:loc>
      <image:title>EPISODES - Reporting when the stakes are high: Journalist Daniel Doody shares his story - Daniel Doody, coming to you live</image:title>
      <image:caption>“I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause,” says Daniel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1622956463820-QZXI535U5KZHBRHAIGRS/Untitled+design.jpg</image:loc>
      <image:title>EPISODES - Reporting when the stakes are high: Journalist Daniel Doody shares his story - We PR things</image:title>
      <image:caption>I’m Greer Quinn And I’m Jo Stone… And together, we are your PR Darlings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1622955854717-3VR2HLINST1YZA4L76EC/Daniel+Doody+SES+volunteer+and+Studio+10+Reporter.png</image:loc>
      <image:title>EPISODES - Reporting when the stakes are high: Journalist Daniel Doody shares his story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/under-mels-spell-from-byron-bay-to-vogue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1621735973021-1QBYNGXWG5HXRU05584Y/0A3A0173.JPG</image:loc>
      <image:title>EPISODES - Under Mel’s Spell: From Byron Bay to Vogue - Make it stand out</image:title>
      <image:caption>Spell’s Marketing Manager Mel Carrero says “storytelling is everything” for the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1621736042918-43Q3ZL4RK9Y64FUF2QFX/MelCarreroSpellDesignsItsPRDarlingsGreerQuinnJoStone.JPG</image:loc>
      <image:title>EPISODES - Under Mel’s Spell: From Byron Bay to Vogue - Make it stand out</image:title>
      <image:caption>Spell’s Marketing Manager Mel Carrero also works as a micro-influencer for like-minded brands.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/the-news-outlet-that-could-become-your-secret-weapon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1620606488697-0LEKW89FE014LTLVU5RM/5CB2D53A-5D9D-4735-BA61-ADF14F2162F2.PNG</image:loc>
      <image:title>EPISODES - The news outlet that could become your secret weapon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/reflecting-on-season-one-sneak-preview-of-season-two</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618107306961-L6XA3X6LVWXIL8CDB74G/IMG_0789.JPG</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Mel Carerro, Marketing Manager Spell Designs:</image:title>
      <image:caption>Spell Designs marketing manager Mel Carrero pictured here with Australian singer, songwriter and actor Delta Goodrem. Photo credit: Spell Designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618107802728-X05VEL88TJ8KW4YURTN1/Daniel+Doody+Studio+10.jpg</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Daniel Doody, Live Reporter, Studio 10 and formerly ABC Bega:</image:title>
      <image:caption>“It was obviously a really tense and sensitive time [during Australia's 2019-2020 bushfires]…but we managed to really come together, really provide that information.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618183999659-OAMXT4L5KQCNOAC70PNN/HEADSHOT%253A%2BGreer%2Bwith%2Bmic%2Bcopy.jpg</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Co-host + Forward Communications founder Greer Quinn</image:title>
      <image:caption>Ex-ABC newsreader and founder and communications specialist at Forward Communications, Greer Quinn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618107533390-Z7NE6N1BEV83RULSZ3QL/tom%2Bradio%2Bpic.jpg</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - ABC Breakfast host, Tom Forbes</image:title>
      <image:caption>ABC Breakfast Radio host Tom Forbes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618106753756-8J29T52RI2IYF76NTPAA/02DAE271-C560-4F46-B0CA-3BF66F3A0A57.PNG</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Host of She's The Boss TV show and founder of the Handle Your Own PR platform, Jules Brooke.</image:title>
      <image:caption>Jules Brooke, host of She’s The Boss TV Show and founder of Handle Your Own PR platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618106301199-XMZCN0QMKL9FHKXU659T/Image+from+iOS+%281%29.jpg</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - David Skapinker ANZ head, Telum Media</image:title>
      <image:caption>Telum Media ANZ Head David Skapinker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618106498502-JB9DW6WC7F1FP97BCI54/0C8A2891_credit+Russell+Shakespeare.JPG</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Trent Dalton, feature writer at the Weekend Australian magazine and award-winning author:</image:title>
      <image:caption>Trent Dalton, feature writer at the Weekend Australian Magazine and author of Boy Swallows Universe and All our Shimmering Skies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618105963645-BSTIDUMBVMZ5YJUWOT3F/HeadShot+Jo+Red+3.JPG</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Co-host + Sticks and Stones founder Jo Stone</image:title>
      <image:caption>Ex-TV and radio journalist and now PR consultant, Jo Stone of Sticks and Stones PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618106185255-P2EKOBEI33W2WALB2WD8/01+Sunrise+-+Tamra+Bow+PHOTO+2.JPG</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Channel Seven’s Sunrise reporter, Tamra Bow</image:title>
      <image:caption>Channel Seven’s Sunrise Reporter Tamra Bow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1618184095026-CYNX4XSU8N8VETK3FBUD/Andy%2BDrummond%2BHeadshot.jpg</image:loc>
      <image:title>EPISODES - Reflecting on Season One + sneak preview of S2 - Andrew Drummond, Editor, Australian Associated Press:</image:title>
      <image:caption>Australian Associated Press editor Andrew Drummond</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/the-hypnotic-afterglow-of-media-coverage-with-jules-brooke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1614576703308-JSU5VH4P6PMJLREM206Y/Jules+Brooke%2C+Handle+Your+Own+PR%2C+Public+relations%2C+PR%2C+PR+Agency%2C+PR+consultant%2C+Public+Relations+Consultant%2C+Podcast%2C+Podcast+host%2C+communications+consultant%2C+Comms</image:loc>
      <image:title>EPISODES - The hypnotic afterglow of media coverage with Jules Brooke</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/the-power-of-a-media-database-in-the-digital-age-with-telum-medias-david-skapinker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1613889687147-4EJZ3TNMR6SNP67NQUP1/David+Skapinker%2C+Telum+Media%2C+Media+Database%2C+Australia%2C+Media+Contact+List%2C+PR%2C+Public+relations%2C+Crisis+management%2C+ANZ%2C+Corporate+Communications</image:loc>
      <image:title>EPISODES - The power of a media database in the digital age with Telum Media's David Skapinker</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/interviewer-to-interviewee-author-journalist-trent-dalton-talks-book-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1613351258689-G8IWPJIGVRFEEUALQVJU/E0EB8F14-62D8-4EAA-8F3D-6D81598FC342_1_201_a.jpeg</image:loc>
      <image:title>EPISODES - Interviewer to interviewee: Author + journalist Trent Dalton expresses gratitude to ‘PR’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1613352458081-0VXLPOXOQP493J9FJSM5/0C8A2891_credit+Russell+Shakespeare.JPG</image:loc>
      <image:title>EPISODES - Interviewer to interviewee: Author + journalist Trent Dalton expresses gratitude to ‘PR’</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/crackingthebreakfastradioeggwithabcpresentertomforbes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1612763810103-BV0KJI5YFJHCRKTTY09H/Tom+Forbes.jpeg</image:loc>
      <image:title>EPISODES - Cracking the breakfast radio egg with ABC's Tom Forbes</image:title>
      <image:caption>ABC Breakfast presenter and journalist Tom Forbes explains why the “exclusive” is a valuable tool for morning shows and the PR Darlings explain how to deliver one properly!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/chasing-dawn-with-sevens-sunrise-reporter-tamra-bow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1612140936303-PVI1V8U4GVIVVUR297GD/Tamra+Bow%2C+Channel+Seven%2C+Sunrise+Reporter%2C+Journalist%2C+Crisis+Management%2C+TV+Reporter%2C+Morning+TV%2C+News%2C+Public+Relations%2C+PR%2C+Corporate+Communications%2C+Tourism+Australia%2C+Channel+Nine+News%2C+Newscaster%2C+Livecross%2C+Media+Stakeout</image:loc>
      <image:title>EPISODES - Chasing dawn with Seven’s Sunrise reporter Tamra Bow</image:title>
      <image:caption>Channel Seven Sunrise Reporter Tamra Bow talks about what’s involved in bringing breakfast news to your loungerooms so early in the morning.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/listen-in-to-its-pr-darlings-podcast-trailer-with-ex-journalists-greer-quinn-jo-stone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e71700a34723d22e9ceb4f5/1610762378745-X30HQ6K4066L5JX8OOCD/Communications%2C+broadcast%2C+print%2C+digital%2C+radio%2C+TV%2C+podcasters%2C+It%27s+PR+Darlings+podcast+hosts+Greer+Quinn+and+Jo+Stone+of+Forward+Communications+and+Sticks+and+Stones+PR.png</image:loc>
      <image:title>EPISODES - Listen in to It's PR Darlings podcast trailer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/itsprdarlingspodcastmediarelease</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/itsprdarlingshostgreerquinn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/itsprdarlingshostjostone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-21</lastmod>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/category/Lifestyle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/category/Latest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/category/Home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/category/Food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/InQueensland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/PR</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/ABC</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Corporate+Communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Tom+Forbes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Public+Address</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Tamra+Bow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Jo+Stone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Shane+Allison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Forward+Communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/The+Paddo+Tavern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/COMMUNICATIONS+EXPERT</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.itsprdarlings.com/episodes/tag/Trent+Dalton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
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