Navigating the nuanced world of modern media relations: A live panel at the pub with leading Qld journos
Powered by Public Address, the innovative media relations management platform providing that indispensable extra hand for every pitch, the It’s PR Darlings podcast took an exciting turn in its latest episode.
This wasn't just any regular episode; it was a live podcast session, in collaboration with the International Association of Business Communicators (IABC) Queensland.
For those unfamiliar, IABC is a globally recognised professional organisation boasting chapters across continents. It's an essential hub for communication professionals who thrive on networking and continuously update themselves with industry trends and insights.
Hosted by It’s PR Darlings co-hosts Greer Quinn and Jo Stone, this special episode unraveled in the casual ambience of a Brisbane pub – the iconic Paddo Taven – setting the stage for candid conversations and insights.
This exclusive panel presentation brought together Michael Coombes, the erstwhile deputy editor of Channel Seven News, Queensland, who has recently stepped into the shoes of the editor, and Craig Johnston the Editor from InQueensland.
InQueensland’s digital news platform has garnered attention for its niche newsletter content, powered by a team of proficient journalists.
The episode is a goldmine of comparisons between digital outlets' working style and the ever-evolving requirements of TV journalists.
One of the many surprising revelations was the contrasting preferences for embargoes – while TV despises them, the digital realm finds them beneficial.
The topic of “exclusives” in the fast-paced media cycle was another highlight. In an era where news needs to cater both to social media and traditional news bulletins, what is the significance of an exclusive? Michael dives deep into this, elucidating why TV still holds them in high regard.
The episode also touches on sensitive territories – the nuances of sharing exclusives with multiple outlets, and the ramifications when an exclusive is on the brink of being publicly exposed. This, combined with insights into the changing landscape of media conventions like "off the records" and "backgrounding," makes for an episode teeming with takeaways.
Introduced by Melanie Loy, the President of IABC Queensland Chapter, the live setting added an authentic touch, complete with ambient bar noises and paper rustlings.
To all PR and communication professionals, this episode is not just a listen but a lesson. The media landscape is shifting, and to navigate its intricate pathways, one needs to be well-informed and adaptable.
It's PR Darlings is powered by Public Address. Use our discount code “DARLINGS” for 50 per cent off the first six months. Book a demo today: https://publicaddress.ai.
It’s PR Darlings:
Listen:
Spotify: https://open.spotify.com/episode/5BczCPWDIT985sZKsf4QdO?si=6be7ecdbcd0040af
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Contacts:
We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
Guests and featured:
https://www.linkedin.com/in/michael-coombes-83a61778/
https://www.linkedin.com/in/johnstonecraig/
https://www.linkedin.com/in/melanieloy/
https://www.iabc.com/Connect/Chapters-Regions/Asia-Pacific/Queensland