Ever wondered why some stories make the news, but others don't?
To combat the lack of understanding on how news becomes news, two friends + former journalist colleagues Greer Quinn and Jo Stone have joined forces to produce “It’s PR Darlings” - a podcast demystifying the misunderstood professions of public relations and journalism to build better relationships between industry practitioners.
Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity.
Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work.
The PR Darlings aim is to help build better relationships between the media and public relations industries if both are to survive this era of great change.
Media cutbacks have left newsrooms under-resourced, so more than ever communications and PR professionals need each other to help tell the stories Australians want to hear. Greer and Jo will also delve into crisis management, news values, how to package a pitch and media ethics, offering opportunities for professional development.
PLUS to ensure, you can talk the industry talk, each show of It’s PR Darlings will be brought to you by some of those weird words and jargon that get thrown in the mix like “noddy”, “pre-rec” and “talent”.
Great podcast for public relations + communications professionals, businesses and startups wanting to boost their skills, knowledge and newsworthiness.
“Traditionally, media and public relations professionals have been taught that they should report the story or promote the client, but never become the story themselves.”
“The relationship between a PR person and journalist can be complex. PR isn’t the same as marketing or advertising and knowing the difference is key to success.”
“It was PR people who got me interviews with Anthony Hopkins, Matt Damon, Heath Ledger...those stories were the ones that got noticed by the people who hired me for my dream-type journalism jobs.”
“The media, if it’s used properly, can drive change and it can keep companies and people honest.”
“You’re never able to measure the value you saved because of the stories you stopped.”
“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.”
“I don’t think that there is anything sexier than getting a client, or getting one of your customers, into the media and seeing the absolute joy it brings them and also what it does for their business.”