Cracking the breakfast radio egg with ABC's Tom Forbes
“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio
ABC Breakfast presenter and journalist Tom Forbes explains why the “exclusive” is a valuable tool for morning shows and the PR Darlings explain how to deliver one properly!
It’s PR Darlings’ Jo Stone and Greer Quinn chat with ABC Breakfast Show host and journalist Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. He's a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, he's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.
“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio Breakfast
Given the "exclusive" was such a major theme of today's show, PR Darlings Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).
Acast link here:
Apple Podcast link here:
https://podcasts.apple.com/.../its-pr.../id1549334086
Spotify link here:
https://open.spotify.com/show/3wcXRVCBw7c0kaC2oEA2YW...
LINKS:
https://www.abc.net.au/news/tom-forbes/167074
REFERENCES:
https://www.abc.net.au/news/tom-forbes/167074
https://www.facebook.com/ABCGoldCoast
It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.
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